We build brands that create long-term business value

Merenga is an independent brand building agency working across strategy, visual systems and communication. We help fashion, beauty and lifestyle brands become culturally relevant, visually distinctive and commercially stronger.

Brands don't compete only through product, but also through meaning, recognition, relevance, trust and consistency.

Strong brands are built when everything works together and when every touchpoint tells the same story.

How we build brands

Understand

Discover where your brand stands today

Define

Build a strategy people can believe in

Express

Turn strategy into a distinctive visual language

Activate

Bring the brand to life through communication

What we do

Research & Insight

Understand your market before making decisions

Semiotics & cultural analysis · Audience research & in-depth interviews · Competitor and category analysis · Trend forecasting

Strategy & Positioning

Build a strategy that gives your brand direction

Brand positioning · Brand platform · Marketing strategy · Communication strategy

Identity & Design

Turn strategy into a distinctive visual language

Brand identity · Logo design · Visual identity system · Art direction · Content production

Communication & Activation

Bring your brand to life through communication

Social media strategy · Collaborations & partnerships · Special projects · PR & influencer marketing

The team behind Merenga

Elena Pyatibratova

Co-Founder & Brand Strategist

With over 15 years in fashion, luxury and lifestyle, Elena brings a unique combination of editorial, commercial and brand experience. Before co-founding Merenga, she was Fashion Editor at Vogue and later Strategic Partnerships Director at Aizel, where she led collaborations with iconic luxury brands including Chanel, Gucci, Cartier, Vacheron Constantin and Aquazzura. Today she develops brand strategies, partnership ecosystems and communication platforms.

Yulia Katysheva

Co-Founder & Brand Strategist

Yulia approaches branding through culture. Her work combines brand strategy, semiotics, audience research and communication planning to uncover the cultural insights that shape meaningful brands. After her experience at Agent Provocateur as communication manager, she focused entirely on strategic consulting for fashion, beauty and lifestyle brands.

Tatiana Babkina

Co-Founder & Art Director

Tatiana has over 10 years of experience creating visual identities and brand content for fashion, beauty and luxury brands. She was part of the design team at Vogue before becoming Creative Director at Vilhelm Parfumerie, where she shaped the brand's visual identity. Today she leads visual systems — from brand identities to creative direction and content production.