Merenga is an independent brand building agency based in Amsterdam, working with fashion, beauty and lifestyle brands. We build brands end to end — from research and positioning to identity, design and launch communication.
Five connected areas: Research & Insight, Strategy & Positioning, Identity & Design, Communication & Activation, and Market Entry & Sales. We can take a brand through the whole journey or plug into a single stage — from understanding the market and defining the strategy to building the brand, launching it, and developing the right wholesale and distribution partnerships.
Amsterdam, working with projects internationally.
Fashion, beauty, fragrance, lifestyle, sport and wellness, and retail — from new launches to established brands.
Email elena@merengabbs.com with a few words about your brand and goals.
Yes. We handle creative direction and production for fragrance launches — for example, the Dear Lord launch for Vilhelm Perfumerie.
Yes. Positioning, identity and launch communication for beauty and lifestyle brands, such as the Ginger 9 nail studio identity.
Yes. We led PR and communication for the Agent Provocateur flagship store opening in Kazakhstan.
Yes. We manage collaborations and art-direct launch campaigns — for example, Rafaello × Charmstore.
Yes. Brand platform and logo systems for sport, wellness and kids — for example, Sigma Club (sport · bien-être · kids).
Yes. Creative direction and production of ADV campaigns, including with athletes — for example, Karen Khachanov × MR.
Yes. We cover creative direction and production end to end, as with Vilhelm Perfumerie and Karen Khachanov × MR.